Posts Tagged ‘Blogging’

Tag, you’re it!

June 29th, 2009

My assignment: the perfect tagline for Baking with Carter.

While I started writing this blog more than a month ago, it’s still not live. I didn’t want it to be empty at launch, and I’ve been waiting for a pro bono design spot with Rare Brick, the marketing firm my very talented friends Dawn and Adam own, which specializes in creating websites for high-end hotels, bed and breakfasts, and the like.

I wasn’t getting anywhere coming up with a tagline until I talked to my sister Kathy. When she said, “Something like: ‘Everything tastes better with chocolate chip cookies.’” It took just a couple of tweaks to personalize it for my favorite little baker whose favorite color is red (!) and frequently and convincingly makes the case for adding sprinkles. Who can argue with that?